Peningkatan Kapasitas Pelaku UMKM di Desa Sei Rampah dalam Mengoptimalkan Media Sosial di Era Pemasaran Digital

Rodi Syafrizal; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Suci Etri Jayanti S; Daniel Collyn; Yenni Mariani Sinurat; Ayu Zurlaini Damanik; Suwadi Suwadi; Yomeini M. Sagala; Murbanto Sinaga; Sri Winda Hardiyanti Damanik

doi:10.59024/jnb.v3i1.555

Authors

Rodi Syafrizal Sekolah Tinggi Ilmu Ekonomi Bina Karya
Rika Surianto Zalukhu Sekolah Tinggi Ilmu Ekonomi Bina Karya
Rapat Piter Sony Hutauruk Sekolah Tinggi Ilmu Ekonomi Bina Karya
Suci Etri Jayanti S Sekolah Tinggi Ilmu Ekonomi Bina Karya
Daniel Collyn Sekolah Tinggi Ilmu Ekonomi Bina Karya
Yenni Mariani Sinurat Sekolah Tinggi Ilmu Ekonomi Bina Karya
Ayu Zurlaini Damanik Sekolah Tinggi Ilmu Ekonomi Bina Karya
Suwadi Suwadi Sekolah Tinggi Ilmu Ekonomi Bina Karya
Yomeini M. Sagala Sekolah Tinggi Ilmu Ekonomi Bina Karya
Murbanto Sinaga Universitas Sumatera Utara
Sri Winda Hardiyanti Damanik STIE Ekadharma Indonesia

DOI:

https://doi.org/10.59024/jnb.v3i1.555

Keywords:

MSME, Social Media, Digital Marketing

Abstract

The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.

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