Sosialisasi Pembukuan Dan Pemasaran Digital Pada Kelompok Umkm Di Desa Sait Buttu Saribu

Abstract

Technological advances are increasingly rapidly encouraging MSMEs to evolve in digital marketing. There are still many MSMEs in Sait Buttu Saribu village that have not fully utilized existing social media. The lack of knowledge and expertise regarding digital marketing makes the use of digital marketing still limited. provide an overview of clear sales financial governance such as how much profit or loss is earned or inventory. This socialization activity was held at the Sait Buttu Saribu village hall. This activity began with the presentation of material on digital marketing and simple Buku Warung. Then the committee accompanied the participants regarding filling out the cash book application format. After that, a question and answer session was held. The socialization activities went well and were full of enthusiasm as evidenced by the communicativeness of the MSME participants in terms of asking questions about the material that had been presented and sharing with each other about the MSME businesses being run.