PEMANFAATAN MEDIA SOSIAL SEBAGAI PENDORONG PEMASARAN GLOBAL UNTUK MENINGKATKAN PRODUKSI (Studi Kasus Media Sosial TikTok)
DOI:
https://doi.org/10.59024/jnb.v1i1.17Abstract
The Internet is of great help in many areas of life, including government, business, commerce, and the economy. The development and progress of the internet is now also marked by the progress of social media in society. Social media is now increasingly penetrated into various aspects of everyday life. As well as advocating for causes (educational, social, religious, environmental, health, and so on), as well as promoting and marketing certain goods or services, social media can be used for various things as it develops. Therefore, as a businessman and company, the use of social media is also something that is effectively implemented in marketing activities and then becomes one of the factors for increasing industry and production. So this research is present to see how the use of social media as a driving force for global marketing to increase promotion, in this study the focus of research is social media tikTok.
References
Alam, S.M Ikhtiar. “Differences between Satisficing Global Marketing and Classical Global Marketing.” (2021). https://www.researchgate.net/publication/355190633_Differences_between_Satisficing_Global_Marketing_and_Classical_Global_Marketing .
Apriliani, Anisa Dwi. “Analysis of the Effect of Utilizing Instagram Social Media as an Online Promotion Media on Interest in New Taruna Registration at STTKD Yogyakarta Analisis Pengaruh Pemanfaatan Media Sosial Instagram Sebagai Media Promosi Online Terhadap Minat Pendaftaran Taruna Baru Di STTKD Yogyakarta” 2, no. 6 (2022): 2977–2986.
Azhari, Sartika, and Irfan Ardiansah. “Efektivitas Penggunaan Media Sosial TikTok Sebagai Platform Pemasaran Digital Produk Olahan Buah Frutivez (@ Hellofrutivez ) Effectiveness the Use of TikTok Social Media as Digital Marketing Platform on Processed Fruit Product Frutivez (@ Hellofrutivez ).” JUSTIN (Jurnal Sistem dan Teknologi Informasi) 10, no. 1 (2022): 222–229.
lbi Anggito, Johan Setiawan. Metodologi Penelitian Kualitatif. Jawa Barat: CV Jejak, 2018.
Rizaty., Monavia Ayu. “Pengguna Tiktok Indonesia Terbesar Kedua Di Dunia.” Dataindonesia.Id. Last modified 2022. https://dataindonesia.id/Digital/detail/pengguna-tiktok-indonesia-terbesar-kedua-di-dunia.
Sri Mulyani, Yani dkk. “Pemanfaatan Media Sosial TikTok Untuk Pemasaran Bisnis Digital Sebagai Media Promosi.” Penelitian manfaat media sosial untuk pemasaran 11, no. 1 (2022): 3. http://stp-mataram.e-journal.id/JHI.
Suryani, ita. “Jurnal Komunikasi, ISSN 1907-898X Volume 8, Nomor 2, April 2014.” Pemanfaatan Media Sosial sebagai Media Pemasaran Produk dan Potensi Indonesia dalam Upaya Mendukung ASEAN Community 2015. (Studi Social Media Marketing Pada Twitter Kemenparekraf RI dan Facebook Disparbud Provinsi Jawa Barat) 8, no. April 2014 (2015): 123–138.
THABRONI, GAMAL. “Pemasaran Global: Pengertian, Tahapan, Faktor, Strategi & Contoh.” Serupa.Id. Last modified 2022. https://serupa.id/pemasaran-global-pengertian-tahapan-faktor-strategi-contoh/.
Wahyuni, Wahyuni, Muhammad Latiful Fatih, Raissa Muthia Syahrani Hsb, Sakina Sakina, and Suhairi Suhairi. “Analisis Studi Kelayakan Bisnis Dalam Aspek Produksi.” VISA: Journal of Vision and Ideas 2, no. 2 (2022): 126–134.
Zayyan, Syafika, and Saino. “The Effect of Using the Tik Tok Application as a Promotional Medium and the Glow up Trend on Interest in Buying Beauty Products.” Jurnal Manajemen 13, no. 2 (2021): 282–291.
