Edukasi Digital Marketing Sebagai Upaya Peningkatan Pemasaran Terhadap Produk UMKM Di Desa Mojopilang

Mokhammad Ridha; Feliza Dwi A. P; Firdausi Achmad; Nurfatiqa Cahya R.S; Khalimatussa’diah; Angel Fortuna S. P; Muhammad Jihannudin R.J; Nurul Latifa; Firda Markhumatus. S; Ikhlasul Amin; Michael Adibuana; Moch Rian. A; Nuzul Alfiah; Santo Cahyo. N; Siti Nurhasanah; Sobit Dianto; Liza Natalia; Siti Aminah; Mohamad Ilham. A; Kristian Purba. K; Yustyan Ellen. F; Rachel Aura. K; Sherlly Ines. W

doi:10.59024/jnb.v2i1.306

Authors

Mokhammad Ridha Universitas Mayjen Sungkono
Feliza Dwi A. P Universitas Mayjen Sungkono
Firdausi Achmad Universitas Mayjen Sungkono
Nurfatiqa Cahya R.S Universitas Mayjen Sungkono
Khalimatussa’diah Universitas Mayjen Sungkono
Angel Fortuna S. P Universitas Mayjen Sungkono
Muhammad Jihannudin R.J Universitas Mayjen Sungkono
Nurul Latifa Universitas Mayjen Sungkono
Firda Markhumatus. S Universitas Mayjen Sungkono
Ikhlasul Amin Universitas Mayjen Sungkono
Michael Adibuana Universitas Mayjen Sungkono
Moch Rian. A Universitas Mayjen Sungkono
Nuzul Alfiah Universitas Mayjen Sungkono
Santo Cahyo. N Universitas Mayjen Sungkono
Siti Nurhasanah Universitas Mayjen Sungkono
Sobit Dianto Universitas Mayjen Sungkono
Liza Natalia Universitas Mayjen Sungkono
Siti Aminah Universitas Mayjen Sungkono
Mohamad Ilham. A Universitas Mayjen Sungkono
Kristian Purba. K Universitas Mayjen Sungkono
Yustyan Ellen. F Universitas Mayjen Sungkono
Rachel Aura. K Universitas Mayjen Sungkono
Sherlly Ines. W Universitas Mayjen Sungkono

DOI:

https://doi.org/10.59024/jnb.v2i1.306

Keywords:

UMKM, digital marketing

Abstract

Increasingly sophisticated technological developments can be used for business development. The most obvious impact is being able to increase sales, because digital marketing is a marketing medium that has a huge influence. The general aim of this research is to educate about the impact of digital marketing on sales volume for MSMEs in Mojopilang village. Therefore, we, students of the Real Work Lecture (KKN) at Mayjen Sungkono University, Mojokerto, are providing education to youth youth organizations in Mojopilang village about implementing digital marketing through the Shopee platform and other social media as a tool for marketing bamboo crafts in Mojopilang village. Because basically many of the human resources in Mojopilang village are old, so only the younger generation are able to implement digital marketing like this. From the research results, it is known that digital marketing still needs to be educated and taught to youth organizations to make it easier for business people to market bamboo craft products.

References

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