Sosialisasi Digital Marketing Serta Pembuatan Linktree dan Instagram Guna Meningkatkan Penjualan di UMKM Kopi Mbah Bongso

Abstract

This project is motivated by the great potential of coffee as a product that is in demand, especially in the local environment of Babadan Village, Ngajum District, Malang Regency. However, UMKM Kopi Mbah Bongso has difficulty marketing its products online due to lack of knowledge about digital marketing and social media platforms. The methods used in this project are interviews and observations to understand the problems faced by UMKM Kopi Mbah Bongso. The results show that UMKM Kopi Mbah Bongso needs a better understanding of digital marketing and social media platforms to increase their sales. The solutions provided are digital marketing socialization, Linktree creation, and new Instagram account creation. Digital marketing socialization provides UMKM Kopi Mbah Bongso employees with an understanding of effective digital marketing strategies. Linktree creation makes it easier for consumers to access various links belonging to UMKM Kopi Mbah Bongso, such as social media profiles, websites, online stores, and other content. Creating a new Instagram account helps increase brand awareness and makes it easier for MSME Kopi Mbah Bongso to market their products online. This project has succeeded in increasing the understanding of MSME Kopi Mbah Bongso employees about digital marketing and social media platforms. This is expected to increase sales and operational efficiency of MSME Kopi Mbah Bongso.