Transformasi Digital: Pelatihan E-Commerce untuk Meningkatkan Wirausaha di Villa Mutiara Serpong

Authors

  • Agus Sriyanto Universitas Budi Luhur Jakarta
  • Yugi Setyarko Universitas Budi Luhur Jakarta
  • Teja Endra Eng Tju Universitas Budi Luhur Jakarta
  • Rina Ayu Vildayanti Universitas Budi Luhur Jakarta
  • Astrid Dita Meirina Hakim Universitas Budi Luhur Jakarta
  • Aris Wahyu Kuncoro Universitas Budi Luhur Jakarta

DOI:

https://doi.org/10.59024/jnb.v2i2.360

Keywords:

digital transformation, e-commerce, training, entrepreneurship, Villa Mutiara Serpong, marketplace, social media.

Abstract

The Villa Mutiara Serpong Pondok Jagung Complex is a dynamic environment with various social activities involving all community groups. This Community Service Activity (PKM) aims to improve the entrepreneurial spirit of citizens through e-commerce training. The methods used include identifying needs, planning and implementing training programs, and evaluating results. The training carried out covers the basic principles of e-commerce, the implementation process, utilization of the marketplace, and use of social media for product promotion. The results show an increase in citizens' understanding and skills in e-commerce, which has the potential to improve local business development and community welfare.

References

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Published

2024-05-24

How to Cite

Agus Sriyanto, Yugi Setyarko, Teja Endra Eng Tju, Rina Ayu Vildayanti, Astrid Dita Meirina Hakim, & Aris Wahyu Kuncoro. (2024). Transformasi Digital: Pelatihan E-Commerce untuk Meningkatkan Wirausaha di Villa Mutiara Serpong. Jurnal Nusantara Berbakti, 2(2), 07–15. https://doi.org/10.59024/jnb.v2i2.360

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