Pengaruh Kehadiran Indomaret Terhadap Daya Saing Mini Market Lokal di Kecamatan Manggelewa

Ahmad Zidan; Mulyati Mulyati; Syafrudin Syafrudin

doi:10.59024/jumek.v4i2.759

Authors

Ahmad Zidan Sekolah Tinggi Ilmu Ekonomi Yapis
Mulyati Mulyati Sekolah Tinggi Ilmu Ekonomi Yapis
Syafrudin Syafrudin Sekolah Tinggi Ilmu Ekonomi Yapis

DOI:

https://doi.org/10.59024/jumek.v4i2.759

Keywords:

Competitiveness, Indomaret, Local Minimarkets, Manggelewa District, Modern Retail

Abstract

This study aims to analyze the influence of Indomaret's presence on the competitiveness of local minimarkets in Manggelewa District. The study employed a descriptive quantitative approach using a survey method involving 56 owners and employees of local minimarkets selected through a saturated sampling technique. Data were collected using a Likert-scale questionnaire supported by documentation and were analyzed using validity and reliability tests, classical assumption tests, simple linear regression, t-test, F-test, and the coefficient of determination. The findings indicate that the presence of Indomaret has a positive and significant effect on the competitiveness of local minimarkets, with a significance value of 0.000 (<0.05) and a contribution of 45.7%. These findings suggest that the presence of modern retail not only intensifies market competition but also encourages local minimarket operators to adapt by improving service quality, product variety, shopping convenience, and marketing strategies to remain competitive. The study implies that collaboration between local business operators and local governments is essential to strengthen the competitiveness of local retail through business innovation, capacity-building programs, and policies that promote fair competition while supporting the sustainability of the local economy.

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