Peran Teknologi (Media Sosial) Terhadap UMKM yang Dapat Meningkatkan Pembangunan Ekonomi

Authors

  • Andini Fadhila Hsb Universitas Islam Negeri Sumatera Utara
  • Juwita Nur Pramita Universitas Islam Negeri Sumatera Utara
  • Nur Anisah Hrp Universitas Islam Negeri Sumatera Utara
  • Sinta Nova Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.59024/jumek.v3i1.536

Keywords:

Technology, MSMEs, Economic Development

Abstract

Micro, small and medium enterprises (MSMEs) are the focus of this study, which seeks to examine how technological advances can increase their competitiveness and contribute to overall economic growth. This study found that MSMEs can benefit from e-commerce, social media, and financial technology, as well as other forms of technology, by reviewing the literature and conducting case studies. The results show that with the right innovation, operational efficiency, market expansion and access to capital can be significantly improved. However, there are a number of obstacles to technology adoption that this study highlights for MSMEs, including inadequate digital infrastructure and a lack of digital skills.

 

References

Books:

Harahap, I. (2018, 2023). Perdana publishing. Jl. Sosro No. 16-A, Medan 20224.

Tambunan, K. (2020). Diktat ekonomi pembangunan. Repository Uin Sumatera Utara.

Journals:

Masriah, I., Hotimah, E., Dede, N. I., & ... (2024). Tantangan dan solusi bisnis UMKM di era digital. JPPI: Jurnal ..., 207–217. https://jurnal.stebisypii.com/index.php/jppi/article/view/13

Shihabuddin Al Ubaidillah, M. R., Fajrus Shalah, M. J., & Yasin, M. (2024). UMKM dan e-commerce pada teknologi. MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi, 2(5), 7–11. https://doi.org/10.61132/menawan.v2i5.757

Afriliani, M. (2023). Pemanfaatan digital marketing (Aplikasi Gojek-Gofood) pada UKM Pak Amin dalam meningkatkan pemasaran produk pada masa pandemi Covid-19 (pp. 1–83).

Nurfajri, A., Hamid, A., & Dahlawy Chalil, R. (2021). Peran media sosial dalam pengembangan usaha mikro, kecil, dan menengah (Studi kasus Kecamatan Idi Rayeuk Kabupaten Aceh Timur). JIM: Jurnal Ilmiah Mahasiswa, 3(2), 111–123. https://doi.org/10.32505/jim.v3i2.3479

Permadi, R. N. (2022). Pemanfaatan media sosial sebagai platform utama pemasaran produk UMKM. Avant Garde, 10(1), 15. https://doi.org/10.36080/ag.v10i1.1695

Zulham. (2017). Penerapan teknologi informasi menentukan keberhasilan dunia perusahaan industri. Jurnal Warta, 53(9), 1689–1699.

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Published

2025-01-11

How to Cite

Andini Fadhila Hsb, Juwita Nur Pramita, Nur Anisah Hrp, & Sinta Nova. (2025). Peran Teknologi (Media Sosial) Terhadap UMKM yang Dapat Meningkatkan Pembangunan Ekonomi. Jurnal Manajemen Dan Ekonomi Kreatif, 3(1), 265–274. https://doi.org/10.59024/jumek.v3i1.536

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