Peran Teknologi (Media Sosial) Terhadap UMKM yang Dapat Meningkatkan Pembangunan Ekonomi

Andini Fadhila Hsb; Juwita Nur Pramita; Nur Anisah Hrp; Sinta Nova

doi:10.59024/jumek.v3i1.536

Authors

Andini Fadhila Hsb Universitas Islam Negeri Sumatera Utara
Juwita Nur Pramita Universitas Islam Negeri Sumatera Utara
Nur Anisah Hrp Universitas Islam Negeri Sumatera Utara
Sinta Nova Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.59024/jumek.v3i1.536

Keywords:

Technology, MSMEs, Economic Development

Abstract

Micro, small and medium enterprises (MSMEs) are the focus of this study, which seeks to examine how technological advances can increase their competitiveness and contribute to overall economic growth. This study found that MSMEs can benefit from e-commerce, social media, and financial technology, as well as other forms of technology, by reviewing the literature and conducting case studies. The results show that with the right innovation, operational efficiency, market expansion and access to capital can be significantly improved. However, there are a number of obstacles to technology adoption that this study highlights for MSMEs, including inadequate digital infrastructure and a lack of digital skills.

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