Analisis Peran Digital Marketing terhadap Peningkatan Kunjungan Wisatawan di Pantai Bagedur Malingping

Fauz Faudziah; Munawaroh Munawaroh

doi:10.59024/jumek.v3i1.512

Authors

Fauz Faudziah Universitas Bina Bangsa
Munawaroh Munawaroh Universitas Bina Bangsa

DOI:

https://doi.org/10.59024/jumek.v3i1.512

Keywords:

Digital Marketing, Tourists, Bagedur Beach, Digital Applications, Tourism Promotion

Abstract

Bagedur beach in Malingping is one of the tourist destinations that has great potential to attract tourists. However, the lack of information makes tourist visits still a challenge. Digital marketing is now a strategic solution in promoting tourist destinations, including Bagedur Beach. This study aims to analyze the role of digital marketing applications in increasing tourist visits at Bagedur Beach. Through a qualitative method with a case study approach, data is collected through observation, interviews, and literature studies. The results of the study show that the use of digital marketing applications, such as social media and online booking platforms, contributes significantly to the increase in tourist visits. This application not only helps in wider promotions but also in making it easier to access information for prospective tourists. The recommendation of this study is that tourism managers need to be more active in utilizing digital marketing applications to increase the attractiveness of tourist destinations.

References

Azis, M. A., & Purnama, R. (2023). Pengaruh media sosial terhadap suatu peningkatan kunjungan wisatawan. Jurnal Pariwisata Digital, 12(3), 45–56.

Bakar, A. N., & Yusof, H. (2020). The role of social media in tourism promotion: An analysis of Instagram. Journal of Tourism Management, 16(3), 135–144.

Departemen Pariwisata Banten. (2022). Strategi promosi digital dalam pengembangan destinasi pantai. Banten: Dinas Pariwisata dan Kebudayaan.

Dewi, N. S., & Rahayu, E. (2022). Peran media sosial dalam meningkatkan daya tarik wisata Bali. Jurnal Pariwisata dan Ekonomi Kreatif, 9(1), 56–63.

Fitriani, Y., & Santoso, R. (2021). Media sosial sebagai alat promosi dalam pengembangan pariwisata di kota besar. Jurnal Pariwisata Indonesia, 18(2), 79–89.

Harahap, A. N., & Kurniawan, S. (2021). Pemasaran digital sebagai alat promosi pariwisata di era industri 4.0. Jurnal Pemasaran dan Bisnis, 5(2), 101–115.

Pratama, A. R., & Syahrial, A. (2021). Digital marketing untuk pariwisata: Studi kasus di daerah wisata pantai. Jakarta: Gramedia.

Santoso, P., & Indrayani, R. (2020). The effectiveness of online tourism advertisements in enhancing tourist visits. Tourism and Hospitality Studies, 6(2), 88–98.

Sugiyanto, H., & Wijaya, R. (2022). Efektivitas media sosial dalam promosi destinasi wisata lokal. Jurnal Ilmiah Pariwisata, 10(2), 75–89.

Widodo, S., & Lestari, D. (2021). Digital tourism marketing strategies during the pandemic: Case study on beach destinations. Jurnal Digital Marketing, 14(1), 101–112.