Implementasi Digital Marketing Pada Pemasaran Produk Olahan Bambu Di Desa Kotapulu Kecamatan Dolo

Authors

  • Muhammad Hasyim B. Dg. Matutu Universitas Tadulako
  • Farid Farid Universitas Tadulako
  • Anisah Anisah Universitas Tadulako

DOI:

https://doi.org/10.59024/jumek.v1i2.78

Keywords:

MBKM, Digital marketing, social media.

Abstract

MBKM independent village development is a form of community service with the aim of building and optimizing the potential of the village through the implementation of digital marketing from the knowledge learned by students in the scope of higher education. Kotapulu village has the potential for forest products that are quite abundant, one of which is bamboo. Forest products obtained by the community are utilized by making processed bamboo products. Various kinds of processed products from bamboo such as chairs, tables and curtains made of bamboo. The lack of public knowledge about the use of digital marketing encourages MBKM to develop villages to provide assistance and training. From the results of the program implemented by MBKM to build kotapulu village, to increase public insight into the importance of using social media as a means of promoting processed bamboo products, as well as a means to increase competitiveness in industry 4.0.

References

Muchayan, A., Artaya, I. P., & Kamisutara, M. (2022). Implementasi Digital Marketing Melalui Instagram Bagi Kelompok Pengrajin Batik BELVA di Bangkalan Madura. 3(2).

Puspitarini, D. S., & Nuraeni, R. (2019). PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI. Jurnal Common, 3(1), 71–80. https://doi.org/10.34010/common.v3i1.1950

Ratna Gumilang, R. (2019). IMPLEMENTASI DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN HASIL HOME INDUSTRI. Coopetition : Jurnal Ilmiah Manajemen, 10(1), 9–14. https://doi.org/10.32670/coopetition.v10i1.25

Downloads

Published

2023-03-29

How to Cite

Muhammad Hasyim B. Dg. Matutu, Farid Farid, & Anisah Anisah. (2023). Implementasi Digital Marketing Pada Pemasaran Produk Olahan Bambu Di Desa Kotapulu Kecamatan Dolo. Jurnal Manajemen Dan Ekonomi Kreatif, 1(2), 120–129. https://doi.org/10.59024/jumek.v1i2.78

Similar Articles

1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.