Penerapan Teknik Seo (Search Engine Optimization) pada Website Pikiran-Rakyat.Com dalam Strategi Pemasaran
DOI:
https://doi.org/10.59024/jumek.v1i3.111Keywords:
Search Engine Optimization (SEO), Website, Marketing StrategyAbstract
The website is one of the information media that is available quickly and supports the company's business. However, sales through the website must be supported by implementing a marketing strategy. This study aims to apply Search Engine Optimization (SEO) techniques to the Pikiran-rakyat.com website in a marketing strategy to optimize the website and increase visitors. This research methodology uses the SEO Web Design Methodology with on-Page SEO and Off-Page SEO criteria. The results of implementing SEO techniques carried out on the Pikiran-rakyat.com website yield results in the form of an optimal website in placing the website's position in search engines on the first page of Google.
References
Arifin, B., Muzakki, A., & Kurniawan, M. W. (2019). Konsep Digital Marketing Berbasis Seo (Search Engine Optimization) Dalam Strategi Pemasaran. Ekombis Sains: Jurnal Ekonomi, Keuangan Dan Bisnis, 4(2), 87–94. https://doi.org/10.24967/ekombis.v4i2.474
Azim Fauzan - Riau Journal, & 2019, U. (2019). Penerapan Teknik Seo (Search Engine Optimisation) Dengan Metode Onpage Dan Offpage Pada Website Cargoriau. Com. E-Journal.Upp.Ac.Id, 05(1), 32–37. https://e-journal.upp.ac.id/index.php/RJOCS/article/view/1705
Lukito, R. B., Lukito, C., & Arifin, D. (2014). Penerapan Teknik Seo (Search Engine Optimization) pada Website dalam Strategi Pemasaran melalui Internet. ComTech: Computer, Mathematics and Engineering Applications, 5(2), 1050. https://doi.org/10.21512/comtech.v5i2.236
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Copyright (c) 2023 Urmila Urmila, Erwan Sastrawan, Harnida Wahyuni Adda
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