Pemanfaatan Digital Marketing Bagi UMKM Guna Mendukung Tercapainya SDGS Desa Kewirausahaan Di Kelurahan Plosokerep Kota Blitar

M. Arya Abdillah; Dewi Deniaty Sholihah

doi:10.59024/jnb.v1i4.191

Authors

M. Arya Abdillah Universitas Pembangunan Nasional “Veteran” Jawa Timur
Dewi Deniaty Sholihah Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.59024/jnb.v1i4.191

Keywords:

SDGS, Digital Marketing, MSMEs, Marketing

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the global and local economy. However, they are often faced with various challenges that affect the growth and sustainability of their business. One of the main issues faced by MSMEs in Plosokerep Village, Blitar City is limited access to markets, especially in an era where digital technology dominates almost every aspect of life. The main focus of this community service activity is to help MSMEs in Plosokerep Village to have increased knowledge and skills in conducting digital marketing. The purpose of this community service activity is to provide awareness and understanding of MSMEs regarding the potential of digital marketing, increase the visibility and reach of the MSMEs market, and increase the competitiveness and income of MSMEs. The results of the assistance that has been carried out are in the form of creating website accounts, marketplaces and social media, and catalogs for MSME businesses in Plosokerep Village. This activity also had a significant positive impact on the achievement of the 8th Sustainable Development Goals (SDGs) at the village level, namely inclusive and sustainable economic growth.

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