Strategi Pengemasan dan Pemasaran untuk Meningkatkan Penjualan  Produk Kelompok Usaha Bersama (KUBE)

Nur Syamsiyah

doi:10.59024/jnb.v2i1.196

Authors

Nur Syamsiyah Institut Agama Islam Negeri Metro, Lampung

DOI:

https://doi.org/10.59024/jnb.v2i1.196

Keywords:

Packaging Strategy, Marketing, KUBE

Abstract

The Joint Business Group (KUBE) is one of the government's efforts to alleviate poverty by providing assistance to KUBE members to develop businesses in groups. The purpose of this service is to provide KUBE members with an understanding of packaging and marketing strategies so that KUBE can progress and prosper its members. The implementation method is carried out through coordination with village/pekon officials to move the location and time of service. Furthermore, community service activities were carried out at KUBE Tunas Mandiri Pekon Pasir Carving, Pagelaran District, Pringsewu, Lampung with requests for direct materials/ lectures and practice. The result of this activity is that participants gain knowledge related to product packaging and also marketing by utilizing market places and social media.

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