PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH PADA BANK SYARIAH
DOI:
https://doi.org/10.59024/jumek.v1i3.115Keywords:
service, customer loyalty and service qualityAbstract
This research aims to find out how the influence of service quality on customer loyalty in Islamic banks. Service quality is represented by 6 variables, namely tangible, reliability, responsiveness, assurance, empathy and Compliance to Islamic Law. The research method used is a quantitative method which aims to find out the results of the data have been normally distributed. The data used in this study are primary data through questionnaires distributed to 30 respondents and secondary data to complete them. The results of this study are expected to increase the effectiveness of Islamic bank strategies in increasing the satisfaction of Islamic bank customers.
References
Adella Rianty. 2017. Pengaruh Kualitas Pelayanan Dan Bagi Hasil Terhadap Kepuasan Nasabah Tabungan Mudharabah. Skripsi. Fakultas Ekonomika dan Bisnis. Universitas Islam Negeri Syarif Hidayatullah. Jakarta
Maryanti, Tatik, 2012. Faktor-faktor Yang Mempengaruhi Kepuasan Nasabah pada Bank Syariah Jakarta. Laporan penelitian, Fakultas Ekonomi Universitas Trisakti, Jakarta.
Abadi, R. (2015, 06 09). Sejarah dan Perkembangan Bank Syariah Di Indonesia. Dipetik 10 03, 2015, dari Cermati: http://www.cermati.com/artikel/sejarah-dan-perkembangan-bank-syariah-di-indonesia
Ghozali, I. (2016) Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. Edisi 8. Semarang: Badan Penerbit Universitas Diponegoro.
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