Penguatan Keterampilan dan Kapasitas Kewirausahaan melalui Inovasi Produk Kerajinan Tangan untuk Meningkatkan Nilai Ekonomi dan Kemandirian Usaha

Abstract

This community service activity aimed to strengthen the entrepreneurial skills and capacities of Management Study Program alumni through training in the innovation of handicraft and souvenir products based on local potential. The activity was motivated by the importance of developing productive skills and the ability to identify business opportunities among alumni after completing their higher education. The activity was implemented through business development guidance tailored to participants’ existing skills, an introduction to creative product opportunities, discussions on idea development, and practical training in developing handicraft products using fabric and woven materials. The results showed that participants were able to develop ideas for handicraft and souvenir products with potential for further development as business products. Three product ideas were successfully developed, including hoodies, bags, and other handicraft products. The activity also encouraged participants to recognize their existing skills as capital for establishing businesses and to develop an entrepreneurial mindset. Based on observations conducted throughout the activity, the training provided alumni with opportunities to explore their creativity and connect their skills with business opportunities based on local potential. This activity is expected to serve as an initial stage in developing alumni’s creative businesses through product innovation, strengthening product identity, and expanding marketing efforts in subsequent activities.