Rebranding Cesky Cookies Sebagai Inovasi UMKM Berkelanjutan Di Kelurahan Gunung Anyar Tambak
DOI:
https://doi.org/10.59024/jnb.v1i3.166Keywords:
Rebranding, MSME, Logo, KKN, Gunung Anyar TambakAbstract
Rebranding is a strategic process to change the image, identity, and position of a brand or company with the aim of achieving better business goals. Then the KKN activity aims to rebrand Cesky Cookies MSMEs in Gunung Anyar Tamba Village due to a response to increased customer interest in innovation product Activity methods used include observation, interviews, data analysis, and product rebranding. And the results of this PKM are changes to the logo, re-photos of products, and making branding banners. It is hoped that this activity can increase product attractiveness and have a positive impact on brand image and awareness among customers
References
Ardhanari, M., & Nugrohadi, G. E. (2022). Pendampingan Packaging Dan Branding Pada Umkm Produk Khas Olahan Hasil Laut Di Kelurahan Sukolilo Baru – Kenjeran, Surabaya. Jurnal Pengabdian Masyarakat Applied, 1(1), 18. https://doi.org/10.19184/jpma.v1i1.31415
Janah, Y. K., Diana, L., & Pramudyawardhani, M. (2022). Pelatihan dan Pendampingan Strategi Branding Produk bagi UMKM di Kelurahan Gununganyar Kota Surabaya. Dharma: Jurnal Pengabdian Masyarakat, 3(1), 60–79. https://doi.org/10.35309/dharma.v3i1.5797
Muhammad, S. A., Winarno, A., & Hermawan, A. (2021). Strategi Branding Dalam Meningkatkan Minat Beli Bagi Pelaku Usaha Mikro Kecil Menengah (Umkm) Produk Green Bean Kopi. Jurnal Graha Pengabdian, 3(4), 369. https://doi.org/10.17977/um078v3i42021p369-376
Nastain, M. (2017). Branding Dan Eksistensi Produk (Kajian Teoritik Konsep Branding Dan Tantangan Eksistensi Produk). Channel: Jurnal Komunikasi, 5(1). https://doi.org/10.12928/channel.v5i1.6351
Rahman, Y., & Triani, A. R. (2023). Desain Kemasan Frozen Food Umkm Mr. Batagor. Charity, 6(1a), 66. https://doi.org/10.25124/charity.v6i1a.5911
Sulistiono, S., & Mulyana, M. (2021). Pelatihan Pengembangan Merek Dan Kemasan Bagi UMKM Kota Bogor. Jurnal Abdimas Dedikasi Kesatuan, 1(2), 87–96. https://doi.org/10.37641/jadkes.v1i2.512
Surono, A., P, B. P. P., & Sukmaraga, A. A. (2021). Rebranding Umkm Kafe Kopiright Malang Berbasis Analisis Swot Untuk Meningkatkan Brand Awareness. Sainsbertek Jurnal Ilmiah Sains & Teknologi, 2(1), 125–143. https://doi.org/10.33479/sb.v2i1.136
Sutirto, T. W., Marwanti, S., & Sugiarti, R. (2023). Model Pengembangan Bank Sampah Berbasis Masyarakat untuk Mendukung Pengelolaan Lingkungan Hidup dan Pembangunan Ekonomi Lokal di Kawasan Gunung Lawu. ENVIRO: Journal of Tropical Environmental Research, 24(2), 19. https://doi.org/10.20961/enviro.v24i2.70416
Trisbiantoro, D., Kusyairi, A., & Mansur, S. (2020). Analisis Potensi Obyek Ekowisata Mangrove Gunung Anyar Kelurahan Gunung Anyar Tambak, Kecamatan Gunung Anyar Surabaya. Techno-Fish, 4(1), 52–71. https://doi.org/10.25139/tf.v4i1.2726
Winarti, S., & Ningsih, Y. (2020). Pelatihan Pengemasan Dan Pelabelan bandeng Sapit Di UD. Barokah Gunung Anyar tambak. JATI EMAS (Jurnal Aplikasi Teknik Dan Pengabdian Masyarakat), 4(1), 1. https://doi.org/10.36339/je.v4i1.265
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Alief Abdullah Faqih, Sugito Sugito
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
