Peran Dinas Pariwisata terhadap Promosi di Desa Wisata Letvuan Paradise Kabupaten Maluku Tenggara

Nurria Salam Difinubun; Ida I Dewa Ayu Raka Susanty; Rahma Gusmawati Tammu

doi:10.59024/semnas.v4i2.681

Authors

Nurria Salam Difinubun Politeknik Perikanan Negeri Tual
Ida I Dewa Ayu Raka Susanty Politeknik Perikanan Negeri Tual
Rahma Gusmawati Tammu Politeknik Perikanan Negeri Tual

DOI:

https://doi.org/10.59024/semnas.v4i2.681

Keywords:

Community Participation, Letvuan Paradise, Tourism Office, Tourism Promotion, Tourism Village

Abstract

This study aims to determine the role of the Tourism Office in promoting Letvuan Paradise Tourism Village and what obstacles are faced by the Tourism Office of Southeast Maluku Regency in carrying out promotions in Letvuan Paradise Tourism Village, Southeast Maluku Regency. This research method uses a qualitative descriptive method. Data collection techniques used observation, interviews, and literature studies. The results of the study indicate that the Southeast Maluku Regency Tourism Office plays a significant role in promoting the Letvuan Paradise Tourism Village through facilitation, mentoring, and collaboration with various parties. Promotion is carried out through official social media, annual events, and efforts to include Letvuan Paradise in the National Event Calendar (CEN). Promotion in the tourism sector is a means of communication to introduce a tourist destination and build a positive image, thereby increasing the number of visitors and providing economic benefits to the surrounding community. In addition to Hawang Cave, promotion also highlights local potential such as arabusta coffee, Japanese bunkers, and community culture. The Tourism Office also supports Pokdarwis and MSMEs through training and involvement in various activities. This encourages community and village government participation in tourism promotion. Obstacles faced include limited infrastructure, budget, and the use of digital technology. Overall, the Tourism Office plays a significant role in building the image of Letvuan Paradise, but sustainable development still requires infrastructure improvements, consistent promotion, and community independence.

References

Ababil, R. M. (2023). Pertanggungjawaban pelaku usaha atas kerugian wisatawan menurut Undang-Undang Nomor 10 Tahun 2009 tentang Kepariwisataan. Jurnal Jendela Hukum, 10(2). https://doi.org/10.24929/jjh.v10i2.2982

Akabip, D., & ExelFriser, A. (2022). Pengaruh kualitas dan promosi terhadap kepuasan konsumen pada Hotel Santika Luwuk. Jurnal Ilmu Pendidikan Nonformal.

Anisa, D., & Kris, D. (2024). Pengaruh kualitas pelayanan dan promosi terhadap kepuasan konsumen pada Indomaret Leuwidamar Kilometer 20 Lebak Banten. Jurnal Ekonomi, Manajemen dan Bisnis.

Astana, O. M. G., & Aristya, P. A. P. (2017). Pengaruh iklan, penjualan pribadi, promosi penjualan, hubungan masyarakat, dan pemasaran langsung terhadap keputusan pembelian sepeda motor Yamaha di dealer Maha Surya Motor Seririt. Jurnal Kajian Ekonomi dan Bisnis.

Buhalis, D. (2023). Smart tourism and human-centered digital experiences. Springer.

Daoed, S. T., & Nugraha, P. F. (2019). Pengaruh citra merek dan daya tarik promosi terhadap keputusan pembelian sepeda motor Honda CBR 150 R pada PT. Indako Trading Co cabang Jl. Makmur Medan. Jurnal Bisnis Corporate.

Destrianaeltina, & Harahap, R. (2020). Pengaruh keberadaan objek wisata Islamic Center terhadap pengembangan UKM (Usaha Kecil Menengah) Pematang Baih Pasir Pengarian. Jurnal Valuta.

Destrianan, E., & Harahap, R. A. (2020). Pengaruh keberadaan Islamic Center terhadap pengembangan UKM (Usaha Kecil Menengah) Pematang Baih Pasir Pangarainan. Jurnal Valuta.

Fadli, R. M. (2021). Memahami desain metode penelitian kualitatif.

Gretzel, U., Reino, S., & Koo, C. (2020). Platform governance in the tourism ecosystem. Annals of Tourism Research, 84(102980), 1–12. https://doi.org/10.1016/j.annals.2020.102980

Iskandar, H. (2021). Strategi pengembangan objek wisata Pantai Pelawan, Tanjung Balai Karimun sebagai kawasan strategis pariwisata berkelanjutan. Jurnal Amiah.

Kemenparekraf. (2023). Laporan Pengembangan Desa Wisata Berbasis Digital 2023. Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia.

Kotler, P., Bowen, J., & Makens, J. (2016). Marketing for hospitality and tourism (7th ed.). Pearson.

Kurniawan, R. E., & Utami, F. A. (2024). Analisis peranan sektor pariwisata di Provinsi Bali dengan menggunakan pendekatan input-output. Jurnal Ilmiah Wahana Pendidikan.

Lantaeda, B. S. (2021). Peran badan perencanaan pembangunan daerah dalam penyusunan RPJMD Kota Tomohon. Jurnal Administrasi Publik.

Mamonto, W. F. (2021). Analisis faktor-faktor bauran pemasaran (4P) terhadap keputusan pembelian pada rumah makan Podomoro Poigardi Era Normal Baru. Jurnal EMBA.

Mukuan, L. A. (2023). Pengaruh aktivitas social media marketing Instagram, electronic word-of-mouth, dan food quality terhadap keputusan pembelian produk Mozzaoc di Kota Manado. Jurnal EMBA, 11(1). https://doi.org/10.35794/emba.v11i1.45563

Mutiarasari, R. (2023). Economic impact of emerging tourist villages in Indonesia: A growth-phase analysis. Journal of Tourism Development, 11(2), 145–160.

Nisa, K. L. (2017). Peran dan model pembelajaran Sigit Priyananto di Sanggar Lukis Matahari Tulungangung. Jurnal Imajinasi.

Nurrisa, F., Hermina, D., & Norlaila. (2025). Pendekatan kualitatif dalam penelitian strategi, tahapan, dan analisis data. Jurnal Teknologi Pendidikan dan Pembelajaran (JTPP).

Pine, B. J., & Gilmore, J. H. (2019). The experience economy 2.0: Competing for customer time, attention, and money. Harvard Business Review Press.

Prawiyogi, G. A. (2021). Penggunaan media big book untuk menumbuhkan minat baca siswa di sekolah dasar. Jurnal Basicedu, 5(1). https://doi.org/10.31004/basicedu.v5i1.787

Rahmawati, N., & Putra, D. (2022). Digital tourism marketing and destination visibility in Indonesian tourist villages. Journal of Digital Tourism Studies, 5(1), 33–47.

Salim, S. A. (2022). Peran guru pendidikan jasmani terhadap pembelajaran kepramukaan di SMAN 1 Baitusallam Aceh Besar. Jurnal Ilmiah Mahasiswa.

Septiwirawan, R. (2020). Upaya pengembangan wisata bahari di Pulau Maratua oleh Dinas Kebudayaan dan Pariwisata Kabupaten Berau. Ejournal Administrasi Publik.

Suryani, I., Bakiyah, H., & Isnaen, M. (2018). Strategi public relations PT Honda Megatama Kapuk dalam customer relations. Ejournal.

Susanto, A., & Lestari, M. (2022). Social media influence on millennial travel decision-making in Indonesia. Southeast Asia Tourism Journal, 8(3), 201–218.

Syahril, H., & Khosiah, (2017). Persepsi masyarakat terhadap rencana pemerintah membuka area pertambangan emas di Desa Sumi Kecamatan Lambu Kabupaten Bima. Jurnal Ilmu Sosial dan Pendidikan.

UNWTO. (2015). Destination management: A guide for local tourism organizations. World Tourism Organization.

UNWTO. (2022). Regenerative tourism: A new vision for sustainable destination development. World Tourism Organization.

Utami, F. D. (2022). Pengaruh promosi dan citra merek terhadap keputusan pembelian (survei pada konsumen produk bolu CV Yaki Tiga Putri). Jurnal Ekonomi, Manajemen, Pariwisata dan Perhotelan.

WEF. (2021). Travel & tourism competitiveness report 2021. World Economic Forum.

Yare, M. (2021). Peran ganda perempuan pedagang dalam meningkatkan kesejahteraan keluarga di Kelurahan Karang Mulia Distrik Samofa Kabupaten Biak Numfor. Jurnal Komunikasi, Politik & Sosiologi.

Yuliana, S., & Harahap, R. (2021). Accessibility barriers and their impact on tourist village performance in Indonesia. Journal of Regional Tourism Studies, 14(1), 77–90.