Building Salted Egg MSMEs on the Basis of Spiritual Value
DOI:
https://doi.org/10.59024/semnas.v3i2.445Keywords:
Salted, Egg, BasisAbstract
This qualitative research aims to explore how spiritual values can be a differentiator between salted egg MSMEs and competitors, so as to attract greater consumer interest. The research is motivated by the business potential in the food sector in Indonesia, with a focus on micro, small and medium enterprises (MSMEs) in the production and marketing of salted eggs. The purpose of this research is to provide an in-depth understanding of how spiritual value can help MSMEs that are being run and with these values can make the business a benefit as well as a blessing.
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