Bunga Astha Rizky, and Ni Ketut Yulia Agustini. “Pengaruh Brand Image, Fear of Missing Out (FOMO) Dan Price Discount Terhadap Impulse Buying Pada Produk Skincare Di Platform E-Commerce Shopee”. Jurnal Manajemen Dan Ekonomi Kreatif, vol. 4, no. 3, July 2026, pp. 168-82, doi:10.59024/jumek.v4i3.753.