Bunga Astha Rizky and Ni Ketut Yulia Agustini (2026) “Pengaruh Brand Image, Fear of Missing Out (FOMO) dan Price Discount terhadap Impulse Buying pada Produk Skincare di Platform E-Commerce Shopee”, Jurnal Manajemen dan Ekonomi Kreatif, 4(3), pp. 168–182. doi: 10.59024/jumek.v4i3.753.