BUNGA ASTHA RIZKY; NI KETUT YULIA AGUSTINI. Pengaruh Brand Image, Fear of Missing Out (FOMO) dan Price Discount terhadap Impulse Buying pada Produk Skincare di Platform E-Commerce Shopee. Jurnal Manajemen dan Ekonomi Kreatif, [S. l.], v. 4, n. 3, p. 168–182, 2026. DOI: 10.59024/jumek.v4i3.753. Disponível em: https://ukitoraja.id/index.php/jumek/article/view/753. Acesso em: 11 jul. 2026.