Bunga Astha Rizky, & Ni Ketut Yulia Agustini. (2026). Pengaruh Brand Image, Fear of Missing Out (FOMO) dan Price Discount terhadap Impulse Buying pada Produk Skincare di Platform E-Commerce Shopee. Jurnal Manajemen Dan Ekonomi Kreatif, 4(3), 168–182. https://doi.org/10.59024/jumek.v4i3.753