Bunga Astha Rizky and Ni Ketut Yulia Agustini 2026. Pengaruh Brand Image, Fear of Missing Out (FOMO) dan Price Discount terhadap Impulse Buying pada Produk Skincare di Platform E-Commerce Shopee. Jurnal Manajemen dan Ekonomi Kreatif. 4, 3 (Jul. 2026), 168–182. DOI:https://doi.org/10.59024/jumek.v4i3.753.